Macho Genie is our big, bold, and audacious vision to make body positivity and inclusivity a part of everyday life. We strive to ignite a spark of magic within every individual to inspire positivity each day.
Crafting Modern Legends
We add a little magic and miracles
We are here to make every guy feel like a Hero in his unique way, with bold styles that celebrate every shape, size, and stride. Born in the heart of Brooklyn, New York, our brand is as tough, creative, engaging, and resilient as New York City itself. Our goal? Elevate your daily life, and empower you to be extraordinary. To give your stride confidence along with everyday comfort.
Who we are
Customer-Focused to the core:
We are a team of passionate globetrotters in the business of fashion, fitness, and city survival. Inspired by the unbreakable New York spirit and a cunning Genie, we sought to create lines of pioneering, “shape-shifting” undergarments and performance wear that have a built-in long-lasting resilience to support you while you blaze through the trials of your day. The cutting-edge fabrics, crafty designs, and perfect fit truly grant all three of your wishes for optimal everyday wear.
Our Vibe:
Trend-Setters and Quality as our Mindset:
As a brand, we emulate goodness, strength, power, and a little bit (actually a whole lot) of magic to give you everything you could ever wish for in a piece of clothing. We are out to redefine undergarments with fabrics that feel like a second skin and fits that celebrate every guy’s body. We believe that every man deserves clothes that don’t just fit but make them feel fantastic. We have crafted each piece to ignite confidence, combining performance-grade fabrics and ergonomics that support every move you make, no matter who you are. Yes, we use science and a bit of magic to design our fashion!
Why Macho Genie?
Because you deserve to feel legendary:
Macho Genie is more than the best briefs in your wardrobe. Each piece is stitched with our core values and commitment to better, tougher, practical wear for all. We support every man’s journey, helping him feel good, look good, and move with confidence. With us, you are not just wearing an underwear, but rather you are donning a little piece of magic that’s bold, fearless, and uniquely yours.
Go forth seize the day!
Macho Genie is more than a brand; it’s a movement.